Usually I skip the preface and acknowledgments in a book. With the decade old Natural Capitalism from Paul Hawken (author of The Ecology of Commerce), Amory Lovins, and Hunter Lovins, co-founders of Rocky Mountain Institute in Colorado, I felt it was going to provide valuable background and history. In reading these sections I was struck [...]
Posts Tagged ‘Natural Step’
InterfaceRAISE: Sustainability Advisor Services
November 28th, 2009
Eric Wilson A few days ago, one of our posts discussed the steps that Interface Inc. – a carpet company from LaGrange, GA – had taken to achieve a level of sustainable business practices that places the company as an industry leader. After nearly a decade and a half of developing a sustainable business, Interface has begun [...]
Timber’s Future: Sustainably Managed Forests
July 1st, 2009
Eric Wilson As mentioned at the end of yesterday’s post on Carleton Hart Architects and the Tualatin Valley Water District, today’s subject deals with another facet of Oregon’s Natural Step movement. Timber, at the heart of America’s expansion in the 19th century, represents a major opportunity in sustainable development. Although wood is a renewable resource, it has [...]
Developing Sustainably: 2 Case Studies in Portland, OR
June 30th, 2009
Eric Wilson Earlier this month, 2nd Green Revolution posted a series of stories about companies in an around Portland, Oregon that use The Natural Step philosophy in their business decisions. All of the companies profiled, including the architectural firm and public utility below, were featured on the documentary, Passion for Sustainability. Just like the companies discussed earlier, [...]
Three Portland, Oregon Businesses Employing The Natural Step
June 23rd, 2009
Eric Wilson The past few days 2nd Green Revolution has written about The Natural Step and companies in Oregon that are working to implement this sustainable approach to business. In today’s post we are highlighting a few more businesses and the steps they are taking to be more in line with natural systems. They include a cleaning [...]

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