Yesterday, I briefly attended the CEATEC exhibition in Tokyo that focused on electronics and had a lot of green technologies on display: solar panels, EV charging stations, new energy efficiency measures, and even a planned sustainable community. What was lacking, however, was a whole other type of electricity- the electric atmosphere found at certain events where the audience knows something exciting and new and big is taking place; the electric atmosphere that accompanied an Apple event led by Steve Jobs, for instance.
As the remembrances, accolades, and reflections on his life and work pour in, let’s remember that Steve Jobs and Apple were so successful by making cool, quality, breakthrough products that people wanted. By loving his work, making beautiful products that were easy to use, and striving to match the visions he had in his head, he became the spokesperson for how these devices could make our lives better.
Steve Jobs wanted to have an impact on the word, and he unquestionably did. Now where do we go? Think different? We need to. For all the innovation and disruptive technology Apple brought us, the truly enormous leaps in human society are still waiting; an economy that doesn’t run on oil, for one. Who will bring passion and simplicity and excitement to the products and services that will transform us into a sustainable society? Who will turn the tide and push the boundaries – behind the scenes and in public – to create and sell the green technologies to a consumer base who, at least according to Jobs, is not supposed to know what it wants? Will someone come along who will make sustainable gadgets the must have items? Who will be the Steve Jobs of the clean energy sector? As a kind of remembrance, the following post from March of 2010 begs that question.
Whether you love him, hate him, or are indifferent, Steve Jobs has major street cred. His company makes products that are elegant, well-designed, easy to use, and revolutionary. The hype and excitement that accompanies the lead up to and release of a major Apple product is second to none. Not only that,