2nd Green Revolution - Part 2

“eBay for Rentals” Rentstuff Goes Nationwide

Take a quick look in your closet. Or your attic. Or your garage. If you’re like most Americans, you’ve got tons of “stuff,” a lot of which you use rarely, if at all. It seems like someone, somewhere may be looking for something that you have. It sounds like there may be a trade waiting to be made. It also sounds like there may be a business model there. But how do you get the would be renter and rentee together? Enter Rentstuff.com. Rentstuff describes their site as similar to “an an eBay for rentals. It allows individuals to list anything they have like lawn mowers, photo equipment, music gear, handbags and dresses, party supplies and more to rent out to other individuals for money.” Once a connection is made, the site facilitates setting up a meeting so the item can be rented.

Founded by twin brothers Robert and Chris Jaeger, the site launched in August 2011 and “has just opened everywhere in the US. Our first key target markets have been Nashville [but] RentStuff recently opened their website for use across the country.” However, until users populate the site with “stuff”, some cities may not have items available yet. This is part of the larger “collaborative consumption” movement (think AirbnbZipcarSkillshare). It is also a way for people to make some money in a still lethargic economy with high unemployment.

The video below gives a quick overview of the service.

Poll: What is your McDonald’s Moment?

In yesterday’s op-ed I referenced Justin’s “McDonald’s moment.” When he was 12 years-old, he wrote a letter to the company inquiring about their Styrofoam packaging. This is not to be confused with the restaurant’s ill-fated foray into social media. Yesterday’s post recounted the effect growing up in LA had on me and how I came to environmental sustainability. When did you start thinking about environmentally related issues?


Growing Up in LA

A few weeks ago I was talking with another transplant from Los Angeles who also became interested in environmental sustainability. She asked what it was that got me interested in the topic. I told her that I never was big on going outside – not like I am now at least. I’ve hypothesized before on what led me down my current path. More than anything I’ve seen it as an intellectual issue. There is a finite amount of matter (“stuff”) on earth. Her question made me reconsider the role growing up in LA played. Having also lived here in Denver and ending up in the field of environmental education, I wondered whether the decision to work on environmental issues stems from living in LA during my (our) formative years.

To me, LA is an odd juxtaposition of the environmentally conscious and the image conscious. Sometimes these overlap, usually in the instance where being “green” is fashionable. As I stepped into the parking garage at LAX on a recent visit to my parents’, I was momentarily taken back in time. The prime parking spaces were all charging spots, much like the mid-1990s. There in the first two rows I saw about a half dozen Nissan Leafs plugged in (or in some cases just parked in the spots, which are located closest to the passenger pick-up). Next to the line of Leafs was a Tesla Roadster. After I turned the corner, I saw another Tesla. Perhaps it was the second Tesla, which was not parked at a plug that made me think there was chance that electric transport could really take off.

A few days later, while traveling on the highway (the 101 if you must know), I was sandwiched between a Prius and a Ferrari. This epitomizes Los Angeles in my mind.

2012 Green Cup Challenge is Underway

From January 18th to February 15th, 116 schools throughout the country will compete to reduce electricity usage at their schools by taking part in the 2012 national Green Cup Challenge® (GCC). This year marks the 5th rendition of the project. Click here for information on the 2010 version. Sponsored by the Green Schools Alliance (GSA), the competition “is designed to raise awareness about energy conservation and provide concrete action towards reduction.”

As an integral part of the competition, schools measure their energy usage, which in and of itself helps raise awareness of consumption levels. Last year 121 schools took part in the challenge, reducing electricity usage “by an average of 4.5% from the baseline. Collectively that was a total reduction of 1,036,816 kilowatt hours and $124,418 saved from their electric bills.”

In addition to the energy challenge portion of the competition, students can take part in the annual Green Cup Challenge video contest. Some of the creative and inventive ways that students are going about saving energy are highlighted in these short productions.

Five Friday Facts: Industrial Waste

As a follow up to yesterday’s post detailing the Environmental Protection Agency’s (EPA) most recent Toxics report, comes today’s Five Friday Facts. The EPA compared many of the 2010 figures to 2000. The facts below come from Natural Capitalism by Paul Hawken, Amory Lovins, and Hunter Lovins (the latter two are co-founders of the Rocky Mountain Institute). Their book, published in 1999, gives a good idea as to the vast waste produced during industrial processes at the end of the previous century.

  • Fresh Kills – the world’s largest dumping ground, located in Staten Island, New York – provided a repository for the daily garbage of New York City’s boroughs. The landfill receives 26 million pounds of commercial and household waste per day. Covering four square miles and rising more than a hundred feet high, it contains 2.9 billion cubic feet of trash, consisting of 100 million tons of newspaper, paint cans, potato peels, polystyrene clamshells, chicken bones, soggy breakfast cereals, cigarette butts, Coke cans, dryer lint, and an occasional corpse. As massive as it is, it takes in just 0.018 percent of the waste generated in the United States daily. Americans and American industry create or dispose of an additional 5,500 times as much solid waste elsewhere.

EPA Publishes Toxics Release Inventory for 2010

Every year, the Environmental Protection Agency (EPA) publishes the Toxics Release Inventory (TRI), which provides emissions data on 650 toxic chemicals, as well as information on waste management and pollution prevention practices of industrial facilities around the country. Data from TRI show that while releases and disposals of hazardous chemicals grew by 16 percent between 2009 and 2010 (the latest reporting year), there has been a 30 percent reduction since 2001.

According to the EPA, the metal mining sector is likely the single most influential industry affecting both short- and long-term fluctuations in toxic chemicals data. Due to its size, slight chemical changes in the ore being mined likely caused the 16 percent increase, as well as significant releases to surface water (increased by 9 percent) and to land (by 28 percent). As for the 30 percent decrease between 2001 and 2010, the EPA cites a court case ruling pertaining to the metal mining sector as a probable explanation: in the case, Barrick Goldstrike Mines, Inc. v. Whitman, the court ruled that low levels of some naturally occurring toxic chemicals are exempt from TRI reporting.

TRI also collects information on production-related toxic waste to track industry progress and help move it towards safer waste management practices. Between 2001 and 2010, the total amount of toxic waste managed by TRI facilities declined by 19 percent.

Obama Returns to Energy Theme in State of the Union

As he has done previously in talking about the state of America, President Obama had several things to say about energy in Tuesday night’s speech (transcript here). For one, due to a surge in domestic oil production, imports of foreign oil have fallen to the lowest levels in 16 years and “American oil production is the highest that it’s been in eight years.”

Though there wasn’t much new in terms of policy, Obama did lay out a bold goal for clean energy, saying that the U.S. can get 80% of its electricity from clean sources by 2035. This includes natural gas, of course, which is cleaner than coal but not a renewable energy source.

The idea of domestic energy and national security was mentioned a few times, a recurring theme recently. Obama specifically envisioned

Happy Birthday, 2nd Green Revolution

It has been three years to the day since our first post at 2nd Green Revolution. From that beginning, the number of visits to the site has tripled each year, reaching 100,000 last year. In welcoming people to our vision of what the future could look like, we hoped to do our part to usher in the coming sustainability movement.

Among the milestones we have reached is more than 2 years of daily articles and posts dating to early January 2010. We have a number of writers who have contributed articles. Among them, Chris DeArmond has written nearly 50 articles. Several other authors have contributed and we thank them for their time and energy. We also thank you for reading.

Justin often “cites” the Japanese proverb 石の上にも三年 “ishi no ue ni mo san nen” or “Sit on a rock for three years.” Our three years is up and our resolve is that much stronger.  We look forward to the next three years and the changes that are on the cusp.

Here are a few other highlights about the site: 

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