John Deere is a leading provider of advanced products and services for agriculture and forestry and a major provider of products and services for construction, lawn and turf care, landscaping and irrigation. John Deere also provides financial services worldwide and manufactures and markets engines used in heavy equipment. In 2007, John Deere had net income of $1.82 billion on worldwide sales and revenues of $24.08 billion. The company does business around the world, has more than 52,000 employees, and has more than 100 manufacturing and marketing operations in 28 countries.

Mission Statement

“Guided by our company’s four core values – commitment, innovation, integrity and quality – we conduct our business in a manner that protects our employees, customers, communities, suppliers and the environment. This requires that, wherever we do business, we will comply with the spirit and intent of all applicable environmental, health and safety laws and regulations. A company-wide focus on quality extends to our EHS programs, which emphasize continuous improvement. We believe that this commitment to the responsible management of human and natural resources contributes to the sustainable growth of our company.”

http://www.deere.co.uk/en_GB/info_fun/environment/environmental_policy.html

Environmental Efforts and Products

• In June 2008, Deere & Company announced plans to further reduce its total global greenhouse gas emissions by 25 % per dollar of revenue from 2005 to 2014. John Deere locations worldwide will implement energy-saving projects to meet the greenhouse gas reduction target.
• Forestry equipment : John Deere 1490 slash bundler that bundles tree cutting residue to use as biomass fuel, and a virtual reality training lab that helps operators harvest trees more safely and with less disruption to the environment.
• GreenStar AutoTrac assisted steering system & GreenStar Parallel Tracking system
  Using global position system technology, the GreenStar AutoTrac assisted-steering system and Parallel Tracking system help farmers conserve agricultural resources, decreasing environmental impact and fuel consumption. Both systems also reduce operator fatigue, offering more comfortable working hours and easier operation.
• John Deere 2500E Hybrid Tri-Plex greens mower: The golf industry’s first hybrid greens mower, this gasoline/electric hybrid reduces fuel consumption by an average of 10 %. Electric reel motors replace multiple hydraulic components, eliminating more than 100 potential leak points.