2nd Green Revolution

“My friends in the business world keep telling me that Washington can help on two fronts: by investing in green research, offering tax incentives and passing cap-and-trade legislation; and by setting and enforcing tough standards to ensure that companies with cheap, dirty standards don’t have a competitive advantage over those businesses protecting the environment. As for the rest of us, we should get over the misimpression that American business cares only about immediate profits, and we should reward companies that work to keep the planet healthy.”

- Jared Diamond, a professor of geography at the University of California at Los Angeles, is the author of “Guns, Germs and Steel” and “Collapse.”

[Quote Source: New York Times]

[Image Source]

Whether you love him, hate him, or are indifferent, Steve Jobs has major street cred. His company makes products that are elegant, well-designed, easy to use, and revolutionary. The hype and excitement that accompanies the lead up to and release of a major Apple product is second to none. Not only that, but the products go on to be wildly successful, while turning entire industries upside down. Think the Macintosh in the computer industry, the iPod in the music industry, the iPhone in the mobile device/phone industry, and now perhaps the iPad in the publishing industry. The presence of Apple has done wonders not only for Apple but for the entire electronics sector. People are excited about seeing the next useful technology and how it is integrated into a computer, phone, or GPS system. All this begs the question: Is there someone who can lead a company to develop breakthrough technologies and integrate them in products in the clean energy sector that consumers will get excited about? Is it even possible to have that in regards to green technology? Who would be a candidate for the role? Read the rest of this entry »

From the fashionably famous French comes Machja, a creator of chic and casual clothes for men and women (catalogs can be found here). From their sales pitch, “Machja, an online fair-trade shop, offers a wide range of organic clothing for men, women and kids: jeans, pants, skirts, tops, shirts, lingerie, pajamas, leggings, dresses. Discover an ethical and green clothing line made of 100% organic cotton and silk.” Here’s their back story: Read the rest of this entry »

As the first part of a multi-stage revamping of the 2nd Green Revolution website, we are proud to announce that we have a new logo. The design was done by The Creative Armada, a graphic design and web design firm located in the Washington, DC area. We wanted to unveil the logo as the first of several exciting new developments related to our site.

The two leaves sprouting from the “r” symbolize the “2″ in our name and represent the growth and spread of sustainability through green and clean technologies, business practices, and behavior.

- Justin and Eric

On or around the first of every month, 2nd Green Revolution updates the green events calendar for the coming month. Last November we began including a post highlighting some of the intriguing events for that month. Many of the events on the calendar for March take place in India and China. Half of the events featured below are in California. In addition, at the end of the month is the biomimicry design workshop, hosted by the Biomimicry Institute, which was highlighted in a recent post.

Here is a sampling of conferences that caught our eye. Read the rest of this entry »

The following article is by Alison Hopcroft,a sustainability and carbon management consultant who works for Fluid Market Strategies in Portland, Oregon. Alison is leading a free webinar on carbon management this Tuesday, March 2nd at 12pm EST.

Despite the fact that hope for meaningful climate legislation has all but completely disappeared for this session of Congress, climate regulation will be arriving at some point in the near future. The Environmental Protection Agency (EPA) is the avenue for this regulation, and although many industry groups and a group of senators are challenging the EPA’s Endangerment Finding released last December advocating for a slower phase-in of regulations with higher reporting thresholds, the EPA’s Final Mandatory Reporting of Greenhouse Gases Rule is still in effect (Read more about these challenges in the New York Times and the Washington Post)

Regulation means that there will be an increased need for professionals who can quantify and verify greenhouse gas (GHG) emissions. Quantification is the accounting of all of an organization’s emissions, otherwise known as developing a GHG inventory. Verification is essentially an audit (the act of verifying that the quantification was performed accurately) and follows the reporting protocols and meets reporting standards. Read the rest of this entry »

As reported in a post last summer, Frito-Lay is set to unveil a 100% compostable bag for their Sunchips product on April 22nd for the 40th anniversary of Earth Day. It appears, however, that the bag is already in use (picture at right) and being sold at stores, specifically the Super Target at 4301 East Virginia Ave. in Denver, CO. The video/commercial below shows time-lapse disintegration of the bag.
Read the rest of this entry »

Earlier this month on Public Radio International’s daily program The World, reporter Murray Carpenter highlighted “some of the new technologies that help consumers trace the global journey of their purchases and calculate their environmental cost.” If companies are going to argue their products are truly green, there needs to be independent verification. Greenwashing (making specious claims about the environmental impact of a product) and lifecycle analysis (a full accounting the energy consumed and materials involved over the entire lifetime of a product) are two topics gaining increased exposure in the upcoming regenerative economy. Read the rest of this entry »

One of my favorite concepts to teach in my science classes revolves around population growth. Looking at the exponential growth of the human population over the past two centuries always gives me pause for reflection. How can the earth support this continually growing number of people? What is its carrying capacity?

It is with this in mind that I debated having children. The impact of more people, especially with regards to the level of consumption in Western society, weighed heavily on my mind. Watching National Geographic’s special The Human Footprint a few years ago made me ponder this fact even more.

Now that I have a child, born on Tuesday night, I have the ultimate responsibility to the next generation. Read the rest of this entry »

With the movement for outdoor education and increasing youths’ general experiences in nature gaining steam, legislation referred to as “No Child Left Inside” (NCLI) passed its first major hurdle. Directly related to the work of Richard Louv, author of Last Child in the Woods: Saving Our Children from Nature Deficit Disorder, NCLI aims to combat what Louv terms nature-deficit disorder.

The state of Connecticut has their own initiative of the same name. Intended to “encourage Connecticut families and visitors alike to enjoy all the recreational resources and outdoor activities available in Connecticut’s state parks, forests and waterways”, the state’s directive aims to reconnect families with Connecticut’s natural environs. Read the rest of this entry »