2nd Green Revolution

“My friends in the business world keep telling me that Washington can help on two fronts: by investing in green research, offering tax incentives and passing cap-and-trade legislation; and by setting and enforcing tough standards to ensure that companies with cheap, dirty standards don’t have a competitive advantage over those businesses protecting the environment. As for the rest of us, we should get over the misimpression that American business cares only about immediate profits, and we should reward companies that work to keep the planet healthy.”

- Jared Diamond, a professor of geography at the University of California at Los Angeles, is the author of “Guns, Germs and Steel” and “Collapse.”

[Quote Source: New York Times]

[Image Source]

EcoATM (first profiled here), the San Diego based provider of a convenient in-store, trade-in solution known as Automated eCycling Stations for recycling your electronic “e-waste” is burnishing its green credentials by taking a leadership role in the Electronics Recycling Coordination Clearinghouse (ERCC). The ERCC will “provide a forum for information exchange about state agencies implementing electronics recycling laws.” From a press release received via e-mail: Read the rest of this entry »

The following article is by Alison Hopcroft,a sustainability and carbon management consultant who works for Fluid Market Strategies in Portland, Oregon. Alison is leading a free webinar on carbon management this Tuesday, March 2nd at 12pm EST.

Despite the fact that hope for meaningful climate legislation has all but completely disappeared for this session of Congress, climate regulation will be arriving at some point in the near future. The Environmental Protection Agency (EPA) is the avenue for this regulation, and although many industry groups and a group of senators are challenging the EPA’s Endangerment Finding released last December advocating for a slower phase-in of regulations with higher reporting thresholds, the EPA’s Final Mandatory Reporting of Greenhouse Gases Rule is still in effect (Read more about these challenges in the New York Times and the Washington Post)

Regulation means that there will be an increased need for professionals who can quantify and verify greenhouse gas (GHG) emissions. Quantification is the accounting of all of an organization’s emissions, otherwise known as developing a GHG inventory. Verification is essentially an audit (the act of verifying that the quantification was performed accurately) and follows the reporting protocols and meets reporting standards. Read the rest of this entry »

Late last year Thomas Friedman was interviewed by Anne Strainchamps on Wisconsin Public Radio’s To The Best of Our Knowledge. The focus of the interview was the current green revolution, what we have taken to calling the second green revolution. He argues that everyone must participate if this is to be considered a true revolution.

In the interview, which can be heard here, Friedman claims that today’s measures fail to qualify as a revolution. He cites the general greenwashing of goods and services and argues that the day when every product achieves the highest energy efficiency will mark the next green revolution. What Friedman fails to acknowledge is that a revolution starts with a small force. However, his observation that “people actually have to change” is an important one. Behavioral changes represent the most daunting hurdle. Read the rest of this entry »

With the movement for outdoor education and increasing youths’ general experiences in nature gaining steam, legislation referred to as “No Child Left Inside” (NCLI) passed its first major hurdle. Directly related to the work of Richard Louv, author of Last Child in the Woods: Saving Our Children from Nature Deficit Disorder, NCLI aims to combat what Louv terms nature-deficit disorder.

The state of Connecticut has their own initiative of the same name. Intended to “encourage Connecticut families and visitors alike to enjoy all the recreational resources and outdoor activities available in Connecticut’s state parks, forests and waterways”, the state’s directive aims to reconnect families with Connecticut’s natural environs. Read the rest of this entry »

Despite announcing his intention not to seek a second term as governor of Colorado, Governor Bill Ritter has continued to pursue a clean energy future for the state. While many states have mandates of 20% or 25% electricity generation from renewable energy sources by 2020, Ritter is pushing ahead toward 30%. Ritter’s goal is one of the most ambitious, ranking in the top three states as measured by a percentage of electricity production.  Read the rest of this entry »

U.S. National Debt

The $3.8 trillion budget that President Obama proposed today to Congress for fiscal year 2011 (starting October 1, 2010) is a record. With two on-going wars, money to spur an economic recovery, enormous costs for entitlement programs, and ballooning net interest payments on an estimated $1.3 trillion deficit ($12 trillion national debt) it seemed almost a forgone conclusion that this year would see the largest budget numbers ever. To be fair, this was not Obama’s making but it’s now his problem. Spending beyond our means has finally caught up to us and foreshadows an erosion of U.S. influence that will change international politics and the global balance of power. The new budget also shows the reality of how low clean energy and green technology rank in terms of priorities. Read the rest of this entry »

We are pleased to announce the opening of a very modest “2nd Green Store” on our site. It can be found underneath the “Features” tab in the drop-down menu at the top of our homepage. The store currently has books that we’ve reviewed on the site for sale through Amazon. We plan to add more products as we expand the store this year. This will be one part of our expansion, in conjunction with a website redesign we are working on for release sometime in the next few months. For now, let us know if there are any other books you would like to see in the new 2nd Green Store.

Justin and Eric,

2nd Green Revolution

• I will be smarter than bottled water companies and drink for free what they are trying to sell me. Last year we consumed about 50 billion plastic water bottles. Several bottled water brands use the same H₂0 that’s available from your faucet. Use a water bottle and refill it throughout the day — for free.

• If I can remember to TiVo “Lost,” I can remember to bring my own bags to the grocery store. Plastic bags are made from petroleum and only about 1 percent of the estimated 500 billion to 1 trillion plastic bags consumed worldwide are recycled each year. Most end up in landfills (where they take perhaps 1000 years to decompose) or in the sea.

• I will take a day off from road rage and take mass transit or car-pool one day a week. If you have public transportation options available to you, try switching to the train or bus one day a week. According to the American Public Transportation Association, public transportation use saves 1.4 billion gallons of gasoline each year, and can reduce household expenses by $6,200. If you don’t live near public transportation, try organizing a once-a-week carpool with your neighbors or coworkers. You’ll save on fuel, tolls, and reduce greenhouse gas emissions by removing cars from the road. As a bonus, you’ll gain access to that exclusive carpool lane.

• I Will Connect with Congress. Send your senator or representative a letter that you support green business, clean technology, and action against climate change. Congressional leaders are pretty easy to find these days on the Internet. Congress.org helps you connect. Just type in your zip code and voile!

• I Will Buy in Bulk. This reduces packaging and can make shipping easier and more efficient.

Sources: #1-3, The Daily Green; #4-5, GreenRightNow