2nd Green Revolution

Whether you love him, hate him, or are indifferent, Steve Jobs has major street cred. His company makes products that are elegant, well-designed, easy to use, and revolutionary. The hype and excitement that accompanies the lead up to and release of a major Apple product is second to none. Not only that, but the products go on to be wildly successful, while turning entire industries upside down. Think the Macintosh in the computer industry, the iPod in the music industry, the iPhone in the mobile device/phone industry, and now perhaps the iPad in the publishing industry. The presence of Apple has done wonders not only for Apple but for the entire electronics sector. People are excited about seeing the next useful technology and how it is integrated into a computer, phone, or GPS system. All this begs the question: Is there someone who can lead a company to develop breakthrough technologies and integrate them in products in the clean energy sector that consumers will get excited about? Is it even possible to have that in regards to green technology? Who would be a candidate for the role? Read the rest of this entry »

As the first part of a multi-stage revamping of the 2nd Green Revolution website, we are proud to announce that we have a new logo. The design was done by The Creative Armada, a graphic design and web design firm located in the Washington, DC area. We wanted to unveil the logo as the first of several exciting new developments related to our site.

The two leaves sprouting from the “r” symbolize the “2″ in our name and represent the growth and spread of sustainability through green and clean technologies, business practices, and behavior.

- Justin and Eric

The following article is by Alison Hopcroft,a sustainability and carbon management consultant who works for Fluid Market Strategies in Portland, Oregon. Alison is leading a free webinar on carbon management this Tuesday, March 2nd at 12pm EST.

Despite the fact that hope for meaningful climate legislation has all but completely disappeared for this session of Congress, climate regulation will be arriving at some point in the near future. The Environmental Protection Agency (EPA) is the avenue for this regulation, and although many industry groups and a group of senators are challenging the EPA’s Endangerment Finding released last December advocating for a slower phase-in of regulations with higher reporting thresholds, the EPA’s Final Mandatory Reporting of Greenhouse Gases Rule is still in effect (Read more about these challenges in the New York Times and the Washington Post)

Regulation means that there will be an increased need for professionals who can quantify and verify greenhouse gas (GHG) emissions. Quantification is the accounting of all of an organization’s emissions, otherwise known as developing a GHG inventory. Verification is essentially an audit (the act of verifying that the quantification was performed accurately) and follows the reporting protocols and meets reporting standards. Read the rest of this entry »



Source of original image: Bizarro

“Earth provides enough to satisfy every man’s need, but not every man’s greed.”
- Ghandi

What is growth? If one looks at an organism, growth requires inputs (food/energy, micro-nutrients, water, etc). For the economy to grow, massive inputs are also needed, mostly in the form of energy and materials. Currently, the major difference is that the economy relies on nonrenewable resources (fossil fuels and minerals) whereas organisms depend on renewable sources of food. If the economy is to grow in a sustainable manner, nature may be the best guide. This regenerative economy could serve as a model going forward.

Unfortunately, the current model of consumption and increasing technological advancements make for a cyclical pattern of consumption and disposal. Read the rest of this entry »

The remarkably severe winter weather that has been hitting the Mid-Atlantic region of the United States has caused yet another round of debate about climate change. What are your thoughts?

(polls)

• American household emissions come primarily from driving, electricity and home heating. Outside of America’s low-car outlier, New York, emissions from driving range from an average of 22,500 pounds of carbon dioxide per year in places like Providence and Boston (reflecting about 1,000 gallons of gas bought each year) to an average of 32,000 pounds of carbon dioxide per year in places like Greenville, S.C.

• Carbon emissions from San Diego, San Francisco and San Jose, California were the lowest among American metropolitan areas, but “are still more than four times the emissions in the brownest Chinese city (Daqing) and 10 times as high as the household emissions in the average Chinese city.”
• The average household in San Francisco uses about seven megawatt hours of electricity per year, which is associated with about 7,000 pounds of carbon dioxide. The average household in Orlando, Fla., or Memphis, Tenn., uses about 18.5 megawatt hours of electricity per year and that creates about 26,400 pounds of carbon dioxide.

• Average July temperatures are the best predictor of electricity usage.
• Home heating is the third major source of household emissions. Carbon dioxide emissions from that source range from less than 1,000 pounds per year in Florida cities, to more than 16,000 pounds per year in Detroit.

Source: New York Times

Late last year Thomas Friedman was interviewed by Anne Strainchamps on Wisconsin Public Radio’s To The Best of Our Knowledge. The focus of the interview was the current green revolution, what we have taken to calling the second green revolution. He argues that everyone must participate if this is to be considered a true revolution.

In the interview, which can be heard here, Friedman claims that today’s measures fail to qualify as a revolution. He cites the general greenwashing of goods and services and argues that the day when every product achieves the highest energy efficiency will mark the next green revolution. What Friedman fails to acknowledge is that a revolution starts with a small force. However, his observation that “people actually have to change” is an important one. Behavioral changes represent the most daunting hurdle. Read the rest of this entry »

In his holiday letter to members, Rick Fedrizzi, President, CEO and Founding Chair of the U.S. Green Building Council (USGBC) mentioned some statistics that speak to the boom in green building:

• 27,373 people joined Greenbuild 2009 in Phoenix
• 14 million people are employed by a USGBC member company
• Of the 4,328 LEED-certified projects in existence, some 2,090 – more than 48%! – achieved certification in 2009
• Nearly half of all certifications in LEED’s eight-year history occurred during one of the toughest economic years in memory
• Some 33% of LEED-certified homes are affordable homes, and USGBC has worked to bring LEED Platinum affordable homes to the Lower 9th Ward of New Orleans
• With the financial support of USGBC’s individual and organizational donors, five recipients of the USGBC Young Leader Awards and 39 other deserving students and professionals attended Greenbuild 2009 on full-conference scholarships.

- Rick Fedrizzi
President, CEO and Founding Chair
U.S. Green Building Council

A little post-consumer waste can go a long way. Hyperion Books saved the following resources by printing Stirring It Up: How to Make Money and Save the World on New Leaf Pioneer 100 for the text, and Neenah Environment 100 for the jacket. Both papers are made with 100% post-consumer waste fiber versus virgin fiber.

• Trees: 67 fully grown
• Water: 28,769 gallons
• Energy: 49 million BTU
• Solid waste: 3,209 pounds
• Greenhouse gases: 6,322 pounds

[Image Credit]