“My friends in the business world keep telling me that Washington can help on two fronts: by investing in green research, offering tax incentives and passing cap-and-trade legislation; and by setting and enforcing tough standards to ensure that companies with cheap, dirty standards don’t have a competitive advantage over those businesses protecting the environment. As for the rest of us, we should get over the misimpression that American business cares only about immediate profits, and we should reward companies that work to keep the planet healthy.”

- Jared Diamond, a professor of geography at the University of California at Los Angeles, is the author of “Guns, Germs and Steel” and “Collapse.”

[Quote Source: New York Times]

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