That is the phrase that shows up on the back of the new Frito Lay Sunchips 100% compostable bag. I’ve written several posts about the bag already but for some reason I just find the idea very cool. I’ll keep this post about the bag short.

I bought a bag of SunChips in the new eco-bag the other day and one of the first things I noticed is how loud it is. I walked home holding the bag in my hand so I didn’t have to pay the new 5 cent DC bag tax and was a little self-conscious about the noise it made. But is the loudness a deal breaker? I’ve actually heard some people are complaining that they can’t hear the TV over the noise the bag makes! How loud is the bag? I recorded a few seconds of the noise so click here to find out.

As for me, I’d be more inclined to buy SunChips with an eco-bag than without, loudness included!

- Justin Manger